Where Strategy and Technology collide
Our
Expertise
MARKET & DEMAND SPACES
We identify where real growth is by combining FMCG expertise, big data, and AI, with a precise understanding of fragmented channels where information is scarce but potential is high
VALUE PROPOSITION & PRICING
We design value propositions and RGM strategies grounded in real data, anticipating the impact of every decision to maximize sales, margin, and long-term sustainability
GTM & SALES
EXCELLENCE
We design Go-to-Market models that work in practice: better coverage, sharper focus, and higher conversion, powered by advanced analytics and applied intelligence
DATA, ANALYTICS &
BUSINESS INSIGHTS
We turn fragmented data into clear decisions through advanced analytics and AI, enabling teams to anticipate, prioritize, and act with greater speed and precision
At Monstarlab, strategic vision is brought to life through technology; our technology expertise is structured around three key domains that make it operational
DATA MANAGEMENT
Well-managed, secure and scalable data
ANALYTICAL INTELLIGENCE
AI, machine learning and advanced analytics to turn data into actionable decisions
USER
ENGAGEMENT
Useful, intuitive digital tools designed around people
Our
Digital assets
As a result of these collisions, we have developed a set of FMCG Digital Assets designed to take each GTM pillar to a new level
STORELAB
Creates a robust digital census of active stores across fragmented channels, unlocking store-level sales potential through advanced AI models
PRICELAB
The decision engine behind pricing, promotions and assortment architecture to optimize sales and margins of your business
DEMANDLAB
An automated demand forecasting and order optimization platform that improves availability, reduces waste, and optimizes operations
Our
Success cases
Our reach
Monstarlab Spain 
Monstarlab network