our Success cases

casos de Éxito

How a leading beer manufacturer redesigned pricing and promotional policies to restore competitiveness in a stagnating market

Consumers are increasingly tuning out traditional advertising. Product placement must strike a balance between standing out and blending naturally into the environment.
Our client, a leading brewer, recognized the intrinsic value of placing products in high-end bars and restaurants. However, decisions were made based on instinct rather than a systematic, data-driven approach.
The challenge was to quantify and optimize the impact of product placement.

We developed a cutting-edge analytical model powered by web scraping, advanced analytics, and NLP to estimate the Product Placement value at the level of individual bars, restaurants, and chains.
By integrating more than 40 quantitative factors from both internal and external sources, we built a comprehensive assessment framework.
This approach enabled a data-driven evaluation of each location’s contribution to brand value, helping our client move beyond intuition to precision marketing.

of bars and restaurants identified with negative PPROI, allowing for strategic reallocation of resources

of new clients had PPROI < 0 after two years, significantly improving investment efficiency

Implementation of a structured selection proves for new partnerships

Through this initiative, our client transformed its approach to the Horeca channel, ensuring that product placement decisions were guided by measurable value rather than intuition. The result: smarter investments, better brand positioning, and maximized returns.