our Success cases
casos de éxito
How a beverage start-up in the U.S. unlocked growth by redesigning its Go-to-Market and customer acquisition model supported by data-led decision frameworks
Contexto
Context
- A leading company in the craft beverage industry is transforming the sector with its premium automated drink machines
- After achieving significant success in the U.S., the company is now set to expand into Europe and the Middle East (EME)
- Key markets such as the UK, France, Germany, Italy, and Spain account for 75% of this opportunity. By focusing on these regions, the company aims to drive beverage innovation across the area
Our approach
Nuestro enfoque
- To support the expansion, a targeted market analysis was conducted to identify top countries based on outlet density, daily transactions and ticket size
- To navigate market complexities, three customized GtM models were designed
- Additionally, key partners were shortlisted to streamline operations and ensure scalability. A competitive value chain was established to balance profitability across stakeholders while maximizing market share, and a lean organizational structure was designed, complemented by AI-driven analytics to optimize menus, promotions and ingredient use
Deliverables
Entregables
- Proprietary prioritization index based on market potential
- Three distinct GtM models tailored to different segments
- Key partner selection (distributors, FMCG producers) for each market
- Competitive value chain analysis to ensure sustainable profitability
- AI-driven analytics for demand generation and operational optimization
- Organizational structure and execution plan for seamless expansion
Results
Resultados
Strategic roadmap for piloting in Spain and scaling to 25K machines across priority EME countries
Revenue growth acceleration through a structured and scalable expansion plan
Enhanced operational efficiency with AI-powered insights optimizing demand generation and customer engagement
Strengthened partner networks to ensure sustainable long-term growth
StoreLab: Our highway to success
- By leveraging advanced analytical expertise, the company now has a clear, data-driven expansion strategy.
- The structured approach to market entry, combined with AI-driven optimizations, ensures a high-impact rollout. This positions the company as a leader in the global craft beverage market, driving innovation and profitability across Europe and the Middle East.