Did you know that, on average, companies lose €4-6 in margin for every €100 in revenue due to inefficient promotional spend?
This isn’t a management problem. It’s a visibility problem.
Brands allocate close to 20% of their revenue to promotions… yet more than 60% of those promotions generate a negative ROI. Why? Because decisions that look profitable on paper often hide effects that go unmeasured: cross-elasticities, cannibalization between references, and forward buying that inflates today’s sales at tomorrow’s margin expense.
The result: margin quietly leaks away, decision by decision, and most companies don’t notice until it’s too late.
CollidX is Monstarlab SP AI digital arm, dedicated to developing AI SaaS solutions for the FMCG industry. Within CollidX, we built PriceLab, AI applied to pricing and promotions, to change this. It’s not just another reporting tool: it’s an engine that simulates scenarios, pinpoints exactly where margin is being lost, and tells you how to recover it. And to ensure every recommendation is trustworthy, we apply expert oversight to our generative AI models, guaranteeing the rigor and consistency of every projection and recommendation before it reaches your team.
The numbers speak for themselves:
📊 95% forecast accuracy (WAPE -5%, by SKU and week)
⏱️ 80% less time spent on analysis and projections vs. manual processes
📈 20 to 30 percentage points of promotional ROI improvement over the past 12 months
If your Revenue Management or Trade Marketing team is still making pricing and promotion decisions in the dark, this is for you.
👉 Find out how much margin you’re leaving on the table. Contact us
#PricingStrategy #RevenueManagement #FMCG #ArtificialIntelligence #PriceLab #PromotionalROI
