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About us

  • Born in Japan with a global footprint, we seamlessly integrate strategy and technology — not as two separate worlds, but as a single force that enables growth with greater precision, speed, and control

  • A truly differentiated team, bringing together former FMCG executives, top-tier strategy consultants, and experts in data, AI, and technology; complementary profiles that deliver judgment, rigor, and execution without reliance on third parties

  • From Spain, we lead Global Consumer Goods, RGM, and Go-to-Market capabilities worldwide, acting as an expert hub that drives international projects through proprietary methodologies and solutions proven across multiple markets

  • Experts at turning strategy into action, with digital solutions that close the typical gaps between planning, data, and execution—helping teams capture value in weeks, not years

Meet our experts

Maurizio Straneo

Founder & Board Member

Maurizio Straneo

With nearly 30 years of experience in strategic consulting for the FMCG sector, Mauri has led over 400 projects globally, collaborating with multinational companies. His expertise spans revenue growth management, operations and AI-driven insights, with a proven track record in more than 20 countries

Joan Daura

Founder & Board Member

Joan Daura

Joan has over 30 years of experience in strategy consulting, tax & legal services, and HR leadership across global markets. He specializes in business development, corporate integration, tax policy, and HR transformation, with a strong focus on cross-border M&A, multinational operations and commercial growth.

Emma Carrera

Partner

Emma Carrera

Emma has 19 years of experience in global FMCG management, specializing in RTM, Sales Excellence, and B2B Digital Transformation. She spent 12 years leading these areas at Unilever after seven years in strategic consulting. With experience in 21 countries, she has deep expertise in digital products, AI, and its applications.

Diego Martín

Partner

Diego Martín

Diego has over 15 years of strategy consulting experience in FMCG, specializing in RGM, Pricing & Promotion Strategy, and advanced analytics. He has helped multinational companies optimize pricing, trade terms, and marketing budgets. He has also led projects in logistics, customer strategy, and analytics across industries like Banking, Pharma, and Energy.

Xavier Casas

Senior Director

Xavier Casas

With over 20 years of experience in strategic consulting, Xavi specializes in large RTM transformation projects within complex, multicultural environments. His expertise in RGM and GtM allows him to develop strategic plans and pragmatic policies, ensuring buy-in and the successful integration of new capabilities and processes into teams.

Fabrizio Invernizzi

Senior Director of Technology

Fabrizio Invernizzi

Fabrizio is an Information Technology specialist with more than 25 years of expertise in Networking, Software development and management of innovative projects. Based in Madrid, he leads big data initiatives and supports the delivery of complex technological solutions.

By fostering a culture of collaboration and continuous learning, we ensure our team remains at the forefront of innovation, ready to deliver impactful solutions tailored to our clients’ evolving needs

Our vision

To be the strategic partner of choice, seamlessly integrating technology with business strategy to drive sustainable growth, innovation, and competitive advantage

Our mission

We help companies turn strategy into real results by combining business insight, data, and technology to improve decision-making and execution

Our values

People First

Our team and our clients are at the core of everything we do. We nurture talent, encourage diversity, and create an environment where ideas flourish.

Collaboration

Success is built together. We believe in open communication, teamwork, and shared knowledge to drive excellence.

Innovation

We embrace change, leverage cutting-edge technology, and challenge the status quo to deliver transformative solutions.

Client-Centric
Approch

Our clients’ success is our success. We strive to understand their challenges and provide tailored strategies that fuel their growth.

Integrity &
Excellence

We operate with transparency, honesty, and a relentless pursuit of excellence in everything we do.

Lead by Example

We take responsibility for our decisions and actions, fostering a culture of trust, commitment, and continuous improvement

Our secret recipe is the balanced combination of different capabilities within the teams