our

Digital assets

Our suite of digital assets combines cutting-edge technology with strategic expertise to solve complex business challenges

Store Lab is a digital ecosystem that captures, structures and combines data of fragmented channels to boost profitably sales by ensuring the right commercial and service proposition to each and single potential customer in the market.

Gain Market Transparency

Segmented store universe
New openings and closures
Socio-demographic of the area
Image contribution of PoS
Traffic at PoS and area
Moment of consumption
Points of interest nearby
Social noice

Opportunity Identification

Numeric and weighted distribution
Market share
White spot
Trade market effectiveness
Share of traffic
Image positioning
Share of voice
Portfolio credit scoring

Opportunity Capture

Distribution strategy
Target stores for new product launch
Salesforce efficiency and effectiveness
Recommended assortment per store
Discount policy optimization
Trade budget optimization
Brand visibility priority stores
Order forecast
Delivery route planning

StoreLab has proven to deliver significant impact

x 3.4

increase in PoS acquisition

x 2.2

penetration in TOP-sellinf SKUs

PriceLab is a digital platform, leverages big data to boost revenue and profit by generating actionable insights. It is available for producers and can be adapted for retailers.

Planning & Performance Tracking

Annual plan breakdown by customer
Monthly updated forecast
Gap closure plans
Ad-hoc tactics
Do’s & Don’ts
Optimal promo calendar

Pricing & Promotion Optimization

Budget planning
Promotion library
Optimal pricing, promotion and mix
ROI improvement
Tailored customer’s and product’s strategies
Data Audit

Competitive Intelligence & Negotiation

Support to negotiation
Competitors tracking and risk assessment
Performance dashboard
Market insights and SKU behavior
Cannibalization & elasticities
Competitive product clustering

PriceLab delivers significant impact

x 2

growth rate in mature categories

+7 to +20 pp

increasing promotional ROI

DemandLab is a platform that leverage big data to boost revenues and margin, reducing stock out and returns thanks to the definition of the optimal drop size at PoS/platform per SKU per dat.

Advanced Demand Forecasting