our Expertise
In the strategic area, we are experts in designing impactful Value Propositions, Pricing strategies and GTM Transformations
We identify where real growth lies by combining FMCG expertise with big data and AI, delivering a precise understanding of fragmented channels where information is scarce but potential is high
Fragmented channel characterization
We map the universe of points of sale (HoReCa, traditional retail) and their context
Point-of-sale business potential
We estimate the business potential of each point of sale using advanced algorithms that integrate multiple data sources (context, traffic, activity, etc.)
Coverage and expansion potential
We identify gaps between current and optimal presence, prioritizing geographies and types of points of sale
Advanced shopper segmentation
Machine learning to detect micro-occasions and prioritize real consumption opportunities
We transform fragmented data into clear decisions through advanced analytics and AI, enabling organizations to anticipate, prioritize, and act with greater precision and speed
D&A team and organizational design
We define structure, roles, governance, and processes so Data & Analytics becomes a true business engine
Internal capability development
Progressive capability building through training, coaching, and guided adoption to ensure real usage and future autonomy
Actionable dashboards
Decision-oriented dashboards that recommend what to do, where, and with what impact
Automation of key processes
Digitalization of pricing, forecasting, and planning to improve consistency and speed
We design Go-to-Market models that work in practice: greater coverage, higher focus, and increased conversion, powered by advanced analytics and applied intelligence.
Customer segmentation and prioritization
Scoring models and predictive data to focus resources where they generate the most value
Sales route optimization
Efficient coverage through geolocation, appropriate frequencies, and balanced workloads
Picture of Success & execution
Clear standards by channel and activation, supported by digital tools
Sales force digitalization
Automation of planning and reporting to drive productivity and visibility
We design value propositions and Revenue Growth Management strategies based on real data, anticipating the impact of each decision to maximize sales, margin, and long-term sustainability
Pricing and pack architecture
Prices and formats defined by elasticities, competitive dynamics, and channel behavior
Promotion optimization
Clear evaluation of ROI and impact to determine which mechanics truly create value
Efficient trade spend management
Margin and commercial condition analysis to prioritize investments with real returns
Channel-specific value proposition
Offer, price, and activation tailored to willingness to pay and competitive dynamics
How technology makes a difference at Monstarlab
Our differentiation lies in how we combine deep strategic expertise with our own proprietary technology layer, enabling decisions to be translated into execution quickly, consistently and in a measurable way
Comprehensive Support
Big Data & AI
ROI-Driven Approach
Strategic Coherence
Complementary Capabilities
Change Management