our Success cases
casos de Éxito
How a global chocolate and sweet snacks company accelerated OOH expansion across the Middle East by prioritising high-potential outlets using advanced prioritisation models
Contexto
Context
- Global company focused on chocolate and sweet snacks, with strong growth ambitions in fragmented OOH markets across the Middle East.
- Limited visibility on the OOH outlet universe and consumption occasions constrained targeted commercial actions and investment decisions.
Our approach
Nuestro enfoque
- Built a comprehensive OOH outlet universe across Horeca and traditional channels, structuring fragmented commercial and execution data across teams
- Micro-characterised outlets by category presence, traffic and consumption patterns using advanced prioritisation and segmentation models
- Applied StoreLab to combine cross-functional data and algorithm-based outlet prioritisation, focusing commercial actions on the highest incremental sales potential
Deliverables
Entregables
- Detailed OOH PoS universe and market mapping across priority countries
- Decision-ready indicators to prioritise outlets, cities and product categories
- Clear identification of growth opportunities by city and category
- Interactive visualisation and execution tool to support ongoing commercial decision-making.
Results
Resultados
- +200k PoS identified and prioritised as commercial targets
PoS target
- +50k points of interest integrated into the OOH universe
Point of Interest
+2.5 USD M incremental sales potential identified
+40% incremental sales uplift in activated areas
StoreLab
Our highway to success
- The application of our tool, StoreLab, has enabled the construction of the target market, perfectly adapting to the client’s commercial proposal. By combining multiple sources of information through advanced analytical modeling, we amplify the characterization power.
