our Success cases

casos de Éxito

How a snacking start-up in the U.S. unlocked growth by redesigning its Go-to-Market and customer acquisition model supported by data-led decision frameworks

North American startup focused on manufacturing and marketing a solution for the instant preparation of over 200 beverages.
Present in more than 42 states and over 60 chains.
After years of strong growth, the company faced challenges in scaling its business model, with areas of improvement in both opportunity prioritization and organizational structure.

By leveraging advanced data analytics and segmentation models, we have mapped out the highest potential sales opportunities across 16 different channels.
Through a structured approach, we quantified the market size, identified key commercial clusters and designed an optimized organizational model. This has enabled the company to transition to a structured, data-driven commercial approach, prioritizing the most strategic areas for intervention and improving overall efficiency.

Opportunity identification: mapping of high-potential PoS for craft beverages by channel and region
Channel sizing: quantification of market potential and consumption algorithms per PoS
Organizational model by cluster: definition of 250 key clusters and 1K high-potential PoS
Prioritization of channel and cluster: targeted interventions in strategic activity clusters
Definition of commercial figures: standardization of sales roles and productivity objectives

PoS identified

improvement in productivity

Commercial opportunities valued at over 120M USD in incremental margin over 2-3 years

Data-driven commercial structure, enhancing strategic decision-making

The implementation of our StoreLab tool has played a crucial role in building a structured and scalable market approach. By integrating multiple data sources and applying advanced analytics, we have amplified our ability to identify, segment, and prioritize the most valuable commercial opportunities, enabling sustainable long-term growth.