Do you know how much each point of sale you serve is actually worth? And how many high-potential new customers you can hunt?
 
Most FMCG companies don’t.
 
The moment a product leaves the distributor’s warehouse, most manufacturers lose sight of where it really goes — they’re flying blind from the second invoice onward.
 
The result: commercial effort gets spread evenly, even though the potential between outlets can vary by 10x, 20x, even 50x. Teams end up measuring how many doors they’re in, not how much real opportunity they’re covering, and how much is left.
 
And this happens in exactly the channel with the highest margins and fastest growth in the industry: fragmented and away-from-home trade.
 
🎯 StoreLab by CollidX flips the question: instead of «how many outlets am I in?», it becomes «how much potential am I capturing, and at what cost?»
 
Using AI, we create your full universe of outlets, turning point-of-sale data into go-to-market decisions: coverage, sales force sizing, assortment, and trade terms.
 
Results from real-world deployments:
 
📈 Up to 3x weighted coverage with the same field team
📊 2.5x visit strike rate
💰 Up to +45% sales uplift in visited outlets
 
Stop counting doors. Start identifying which ones matter.
 
To find out how much real potential your sales team is capturing, contact us storelab@collidx.com
 
📌 CollidX is Monstarlab SP AI technology arm, developing specialized B2B SaaS solutions for the FMCG sector