our Success cases
casos de éxito
How a leading packaged bread company increased sales and reduced returns by redesigning PoS demand planning in Spain
Contexto
Context
- Leading packaged bread company with a portfolio dominated by short shelf-life products (around 10 days)
- Returns represented around 10% of net sales, while excessive stock corrections caused stock-outs equivalent to ~15% of lost sales
Our approach
Nuestro enfoque
- Redesigned PoS-level demand planning to define optimal stock by SKU, point of sale and day
- Built predictive demand models incorporating historical demand, volatility, promotions, shelf space evolution, commercial conditions and delivery planning
- Applied DemandLab to translate forecasts into concrete decisions on routing, assortment, promotional push and stock corrections
Deliverables
Entregables
- PoS–SKU–day demand forecasting models integrated into planning processes
- Clear levers to optimise routes, assortment, promotions and product push
- Easy-to-use digital tool to support daily planning and exception management
- KPIs to monitor forecast accuracy, returns and lost sales.
Results
Resultados
- –2.4 p.p.
reduction in returns
- +6.0%
increase in net sales
Significant reduction in stock-outs caused by overcorrections
Improved service levels with lower waste
